Pellikoduku, also known as the groom's family visit, is a significant event in traditional Indian weddings, especially in the southern regions of the country. It is a ceremony where the bride's family welcomes and blesses the groom's family, who bring gifts and presents for the bride. The ritual marks the beginning of the wedding customs and is an exciting and joyous event for both families.

Typically, the groom's family is received by the bride's parents and other elders of the family. The bride's father, with a coconut in hand, welcomes the groom's family and performs an Aarthi, where he waves the coconut and lights accompanied by the sound of conch and drums. This is followed by offering coconut, betel leaves, and sweets. The groom's family then presents various symbolic gifts for the bride, such as jewelry, silk sarees, fruits, and flowers. This exchange of gifts represents the acceptance and approval of the alliance by both the families. The ceremony further involves family exchange of blessings, acknowledging the newly formed relationship between the families. The Pellikoduku ceremony concludes with the bride's mother applying turmeric paste to the groom's forehead, indicating that he is a welcomed member of the family. The ceremony signifies the love and respect shared between the families, reflecting the rich cultural traditions of India.