Pellikuthuru, also known as the Telugu word for a bride, is a ceremonial event that takes place in South India. This auspicious occasion is a pre-wedding ritual that is celebrated with great fervor and enthusiasm. This ceremony is also known as the Haldi ceremony, and it usually takes place after the Mehndi ceremony. Pellikuthuru is a significant occasion for both the bride and the groom's families, as it symbolizes the beginning of their new life together.

During Pellikuthuru, a paste made of turmeric, sandalwood, and other herbs is applied to the bride's body. It is believed that the application of this paste helps to purify and cleanse the bride, preparing her for a happy and prosperous married life. The ceremony is usually performed in the presence of family members and friends, and it is accompanied by traditional songs and music. The bride is adorned with traditional jewelry and garments, and her hands and feet are decorated with intricate Mehndi designs. The bride takes a ceremonial bath after the paste has dried, and she is then dressed in a new saree by her family members. Pellikuthuru is a cherished ceremony that celebrates love, family, and tradition in South India.